Social media now affects all facets of business, from marketing to end customer support and everything in between. Social media is where you see products and services feedback. Social media is where you learn what your customers like and don’t like. And it’s the quickest way to build brand recognition within your target market.
The Power of Consumer Influence Online
- 91% say consumer content is the #1 aid to a buying decision (JC Williams Group)
- 87% trust a friend’s recommendation over a review by a critic (Marketing Sherpa)
- Social network users are 3 times more likely to trust peer opinions over advertising when making purchase decisions (JupiterResearch)
- 1 word-of-mouth conversation has the impact of 200 TV ads (BuzzAgent)
- Social media sites are the fastest-growing category on the Web – doubling their traffic over the last year (Comscore)
- Information Technology buyers trust social media more than any other content source (PJA IT Social Media Index)
This is a significant and sad realization for many people, companies and executives in Montreal who do not fully understand or appreciate the value that can be derived via the adoption of social media tools and strategies. Montreal Companies would be wise to embrace the desire and expectations by their employees to collaborate by implementing social media tools for internal purposes to enable greater connections between employees, encourage sharing of practices and experiences, and streamline communication.
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